Anyone who owns a smartphone is carrying around a single bar just a swipe away. With a tap and a flick, users are “matched” with potential mates, friends, and everything in between.
More than one third of recent marriages in the United States today started online, according to a study published on USA Today. That study is already several years old-a similar study today would doubtless find an even greater percent of today’s successful matches made online.
That represents 40 million people connecting with prospective love or company. The demand for dating applications is high and the dating app market is bursting with 6-9% growth annually.
In all that opportunity, many app developers have already taken interest. There are new dating websites, most of them following Tinder-like app development.
The answer depends on what a dating app builder is looking to do-if you’re creating a generic dating app, you might see less opportunity than a niche dating app for a unique target audience. App users today are hungry for new emotions, and using a dating app they feel was positively “made for them” is one way to get what they’re looking for.
Societally, we are increasingly meeting more of our romantic partners, connections, and friends online. While that is true from every dating app to social media, it’s the world of dating apps that most aggressively drives that growth.
If you’re determined to take a shot at your piece of the dating app business, keep reading to learn about dating app development and how much money almost all dating apps tend to cost to build.
How dating apps work
Mankind has been on social media accounts for about 20 years. We have a platform for every interest and intent today-share your photo of your homemade lunch on Instagram, share your political discontent in 140 characters or less on Twitter, and find out who’s working where on LinkedIn.
Social media of all kinds allows you to find other people. That’s its purpose. A dating app allows you to find people who are in the market for love.
When you share a virtual space with others who are openly looking, it’s less intimidating than meeting people, say, in the bars. It’s less bizarre to say “hey” in dating services than reaching out for dates on a platform like Facebook or other social media accounts, too.
Dating apps are so much more than a platform of profiles for people in the market, though. From in app purchase to location based dating app niches, how, specifically, does a dating app work? How do the most successful dating apps work? How do you create a dating app and attract potential users?
Dating App UI
- A login page: keep it simple with a quick sign in feature so people can login instantly but feel that their dating profile is secure.
- User profiles: no one wants to fill out huge forms, but if you ask each app user easy enough questions about his or her likes, dislikes and experiences, most dating app users will warm up. The better the information you collect, the more sophisticated your matching app algorithm can get.
- Premium app version: beyond the basics of a user profile, premium customization options give users full control over their experience. Allowing users to add or remove some of the “secondary” fields on their profile will engage them right into the dating app.
- Gamification: this might look like an advanced feature or a thing of the future, but it’s the heart and soul of how apps like Tinder have become such popular dating apps. Imagine spinning a digital wheel or racking up points for filling out profile fields. These are ways you can gamify your experience. Do that, and users will get into your successful dating app fast.